Beautylist is a curated directory for beauty, wellness, and personal care businesses operating in Canada. Our goal is to make it easier for customers, partners, and industry stakeholders to discover credible, high-quality businesses across the beauty ecosystem.
This guide explains who can list, how to choose the right category, what information to provide, and how our review process works.
Who Can List on Beautylist
Beautylist is open to businesses and professionals operating within the beauty, wellness, and personal care industry, including:
- Beauty and cosmetic brands
Salons, clinics, and studios
Independent professionals and specialists
Manufacturers and private-label labs
Educators and training providers
Suppliers, service providers, and consultants serving the beauty industry
You do not need to be incorporated to list, but your business must be actively operating and offering a legitimate product or service.
Businesses We Do Not Accept
To maintain quality and trust, we do not accept listings that:
Are unrelated to the beauty, wellness, or personal care industry
Are inactive, incomplete, or unverifiable
Contain misleading, false, or exaggerated claims.
Use keyword-stuffed business names (e.g. “Best Hair Salon Toronto 24/7”)
Promote illegal, unsafe, or prohibited products or services
Listings that do not meet our standards may be rejected or removed.
Choosing the Right Category
Each listing must select one primary category. This should reflect your leading service or product, not everything you offer.
Examples:
A lash technician should choose Beauty Services → Lash Technicians.
A skincare brand should choose Beauty & Cosmetic Brands → Skincare Brands.
A cosmetic manufacturer should choose Manufacturing & Private Label
Selecting the correct category helps customers find you and ensures your listing appears in the right search results. Additional categories may be available for premium listings.
Location: Province, City, and Service Area
Beautylist uses a structured location system to improve discovery and accuracy.
When submitting your listing, you will be asked to select:
Province or Territory (required)
City (required where applicable)
If you operate remotely, nationally, or internationally, you can indicate this in your Service Area. Street addresses are optional and should only be provided if you have a physical location customers can visit.
Images and Media Guidelines
Featured Image
Your featured image represents your business across the platform.
Use:
A clean, high-quality image
Your workspace, product, or professional branding
Landscape orientation where possible
Avoid:
Low-resolution images
Flyers or heavily text-based graphics
Gallery Images
Gallery images are optional but strongly recommended. They help customers understand your work, products, or environment.
Suggested images include:
Work samples
Interior or setup shots
Products in use
Business Description
Your description should clearly explain:
What you do
Who you serve
What makes your business distinct
We recommend 120–300 words written in plain, professional language. Avoid excessive hashtags, emojis, or promotional claims.
Features and Attributes
Features help customers filter and compare listings. You should select only the features that accurately apply to your business.
Examples include:
Women-owned
Black-owned
Cruelty-free
Vegan
Appointment only
Wheelchair accessible
Do not select features that do not apply. Misuse of features may result in edits or rejection.
Founder / Owner Information
You may optionally include a Founder or Owner Name. This helps build trust and transparency, especially for independent professionals and small businesses.
This field is optional and will only be displayed if provided.
Contact Information
Listings may include:
Phone number
Public business email
Website
Social media links
This information is public and should reflect how customers can reach your business.
Submission Review and Approval
All new listings are reviewed before publication.
What we check:
Category accuracy
Completeness of information
Image quality
Compliance with platform guidelines
Most reviews are completed within 24 hours. If you need any edits, you may be contacted to update your submission.
Editing Your Listing
Once approved, you can:
Edit your description and images.
Update contact information
Adjust features and service details.
Significant changes may require re-approval to maintain platform quality.
Listing Plans
Beautylist offers three listing plans with essential visibility. Premium options may include:
Additional categories
Expanded features
Enhanced visibility
Promotional placements
Details are available on our Plans page.